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Big brands are keen to tie up with IPL for advertising purposes.
Peter Broegger, senior vice-president (Asia-Pacific), Mattel East Asia, will visit India this month in an attempt to restore confidence among stakeholders, rattled by a spate of departures by senior executives.
The branding exercise is estimated cost Rs 100-200 crore to the Tata Group.
Harsh Mariwala, outgoing MD of Marico has high hopes from Saugata Gupta.
The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.
LIC is one of the largest Indian shareholders in the country's largest car maker, with a 6.93% stake.
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